In this episode, I sit down with Markus, spokesperson for Switzerland Tourism to explore the inner workings of Switzerland’s tourism industry. We discuss the various strategies and campaigns aimed at attracting tourists from different regions, and how the demographic of travellers to Switzerland is evolving. Markus also shares insights on what younger generations, like Gen Z, prioritize when visiting Switzerland and how that’s shaping the future of tourism.

Expect to learn about the latest trends in travel, interesting statistics on tourists in Switzerland, how lesser-known regions in Switzerland are being promoted, how Switzerland selects its public figures as ambassadors and, of course, the iconic ad campaigns featuring Roger Federer and Hollywood stars. Enjoy!

Alessandro Speciale is the Switzerland bureau chief for Bloomberg News. In this episode, we explore Switzerland's role in global affairs and how Switzerland navigates neutrality in global conflicts.

Alessandro also shares his insights on how social media is changing the way people consume news, the challenges that creates for traditional news organizations, and how short news cycles impact depth and quality. Additionally, we discuss his experience covering the Vatican and how the institution has adapted to a world that is becoming increasingly secular.

Expect to learn about Switzerland's unique geopolitical stance, the changing landscape of news media, and how the Vatican has evolved under Pope Francis. Enjoy!

Stephan is a Zurich-based psychotherapist and a pioneer in the emerging field of psychedelic therapy. In this episode, we delve into how psychedelics like psilocybin, MDMA, and LSD are being used to treat conditions such as PTSD and depression. Stephan shares his firsthand experiences with these substances in his practice, including the transformative effects he has witnessed in his patients. We also discuss the potential benefits of MDMA in couples therapy, the societal implications of legalizing psychedelics, and the current legal landscape in Switzerland regarding these treatments.

Expect to learn about the therapeutic potential of psychedelics, the challenges and opportunities in integrating these substances into mainstream therapy, Stephan’s perspective on the cultural stigma surrounding psychedelics, and what the future might hold for these groundbreaking treatments, plus much more...