If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference.

Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success.

Pubcon’s conference covered topics ranging from Google My Business to local link building, content marketing, local search advertising, and local public relation.

Lisa Buyer walks you through highlights of her session including

• Earned media
• More credibility than advertising
• 3rd party endorsement
• Social proof
• Brand awareness
• Editorial coverage

• Identify your audience
• List 3-5 media outlets they read
• Brainstorm angles
• Find the right editor/producer
• Follow them on social
• Create a short + personalized pitch
• Offer your expertise/POV
• Rinse and Repeat 2x a month

• Bios
• Headshots
• Fact Sheet
• Video
• Topics of expertise
• Website/newsroom
• Media contact
• Strong Visuals

1. Look in your archives
2. If you are writing a book - do all interviews via a Facebook Group - start building an audience early