How can you blend public and private podcasts to expand your business and engage your audience?

In this episode, we’re joined by seasoned podcaster Maggie Patterson, who shares her expert insights on using podcasts to nurture and grow her business. From her experiences as a neurodivergent entrepreneur to implementing innovative strategies tailored for busy, on-the-go professionals, Maggie reveals how both public and private podcasts can transform audience engagement and business growth by creating a seamless client experience and accessibility.

Timestamps:

[0:00] Introduction to the episode and Maggie Patterson's podcasting journey

[4:01] The significance of private podcasts in sales conversations and client engagement.

[9:00] Discussion about creating personalized client experiences and the flexibility of consuming content via private podcasts.

[10:01] Maggie's favorite uses of private podcasts and their benefits in client interaction and business processes.

[13:34] The role of private podcasts in enhancing the customer journey and simplifying marketing efforts.

[19:56] Future plans for using private podcasts in Maggie's business, including a new book launch.

[26:00] The importance of aligning private podcast content and access with client preferences and business goals.

[30:52] Examining the shift in consumer behavior towards more discerning content consumption and its impact on marketing.

[34:06] Maggie's approach to integrating private podcasts with other content formats to enhance client engagement.

[37:19] Discussion on the broader implications of private podcasts for business communication and client relationships.

Links mentioned:

Threads & IG - @bsfreebusiness

Staying Solo Private Podcast - https://bsfreebusiness.com/staying-solo-private-podcast/