Ever felt like you’re paddling hard in marketing but just not catching the wave?

In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles.

We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing.

Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for your strategic business growth.

Ready to catch the wave and ride toward marketing success?

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

The link between surfing and marketing (00:47)

3 key elements of surfing (03:23)

Attention is the new currency in marketing (06:06)

Importance of being in the right place in marketing (08:54)

Understanding messaging and pacing (12:47)

How does riding the wave look like in marketing (14:38)

Episode wrap-up (17:48)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.