In this Episode of the Aveste Origins Podcast we chatted with streetwear founder, designer and creator Alexei Hamblin. Alexei created the fashion brand River God when he was 17 and has gone on to grow the brand and garner the attention of over 25,000 followers on his TikTok as well as massive high street retailers like Selfridges.

Alexei is only 20 years old and yet has incredible insights on the fashion industry. This is one podcast episode you're not going to want to miss!

In the show, we talked about:

- Step by Step Guide on How To Create Viral TikToks and Reels

- How Alexei created his own Streetwear Brand River God from Scratch

- How he became a fashion designer at 15 and has created graphics for over 500 brands

- How to pivot in business and maximise profit in a small business

- Bootstrapping a streetwear brand

- Alexei's new music label and why it's different

- Should you go to university from a student, entrepreneur perspective

- The best books to read if you want to start your own company

- Alexei's brand investment strategy and why he wants to own the brand completely

- Is money fulfilling?

- What is River God, why Alexei is moving manufacturing to the UK only. How he creates luxury items.

- Sustainability isn't a USP any more

- The goal to get stocked in Selfridges, does it matter to be in a high-end store?

Aveste Website: https://bit.ly/AvesteOrigins1

Our Instagram: https://www.instagram.com/avesteapparel/

Our TikTok: https://www.tiktok.com/@avesteapparel

Our Twitter: https://twitter.com/AvesteApparel

Alexei's TikTok: https://www.tiktok.com/@alexeihamblin?lang=en

Alexei's Instagram: https://www.instagram.com/alexeihamblin/

River God's Instagram: https://www.instagram.com/rvgd.clo/

Shop River God On Aveste: https://www.aveste.co.uk/all/c/13?brand=River+God

Alexei's Patch Hoodie: https://www.aveste.co.uk/river-god-0301-black-switch-patch-hoodie/p/2529

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