Join Alex and Pooh in this episode as they talk about how you can choose and find your ideal target Airbnb market. They share specific things you can do to discover who your target market is and how to appeal to them.

KEY TAKEAWAYS

• You can’t market effectively if you do not know who you are specifically targeting.
• You need to understand the current market in the area you are in, so you can see where there are opportunities.
• Contractors can be an easy market to get into, they are low-maintenance and low risk in terms of anti-social behaviour.
• The market across the country has developed post-covid, people want space and privacy, it’s important to consider this.
• In Airbnb units and almost all serviced accommodation, amenities are what set you apart. Standards are higher than they have ever been, are you offering what people want?

BEST MOMENTS

"His marketing is a bit of a mess because he doesn’t know who he wants to attract”

“You’re gonna do a lot better by not being selfish and trying to cram as many people in”

HOST BIO

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This AirBnB Business has allowed each of them to create their own tailor made ‘lifestyle by design’.

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

CONTACT US

Facebook - https://www.facebook.com/alex.mannock/

Instagram - https://www.instagram.com/theairbnbnomadspodcast

TikTok - https://www.tiktok.com/@theairbnbnomadspodcast

YouTube - https://www.youtube.com/@Lifebeyondbroke/