Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way.

We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships.

Here’s a sneak peek at the tasks we cover:

1. Obtain Access: We start by securing all necessary account permissions.
2. Research & Strategy (PPC): Detailed research and strategic planning tailored to each client.
3. Strategy QA: A thorough quality assurance check of our strategy.
4. PPC Landing Page Creation: Designing high-converting landing pages for PPC campaigns.
5. PPC Campaign Build: Building effective, targeted PPC campaigns.
6. Conversion Tracking: Setting up robust conversion tracking mechanisms.
7. Call Tracking: Implementing call tracking to capture valuable phone leads.
8. Campaign QA: Ensuring every aspect of the campaign is optimized and error-free.
9. Assign Optimization Cadence: Establishing a schedule for regular campaign optimizations.
10. Campaign Launch: The exciting moment when we launch the campaign.
11. Bid Reviews/Health Check: Regular reviews and health checks to ensure optimal performance.
12. Dashboard/Reports Setup: Creating intuitive dashboards and reports for transparent performance tracking.

Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively.

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