• How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver

  • Nov 28 2023
  • Length: 38 mins
  • Podcast
How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver By cover art

How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver

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  • Summary

  • Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change.

    We talk about Modo's approach to content marketing, specifically its play into building a media brand.

    Key discussions include:

    • The intersection of sales and marketing at Modo and the collaborative effort to produce customer-centric content.
    • The effectiveness of video content and podcasts in storytelling and audience engagement.
    • Challenges in measuring content marketing success and aligning with business objectives.
    • Modo's future plans, including a rebranding effort and global expansion, while maintaining its unique position in the energy sector.

    **

    Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

    Totally free.

    Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

    https://www.b2b-better.com/podcast-assessment

    You can also follow me on LinkedIn.

    Head over here: linkedin.com/in/jasonbradwell
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