SPOILER ALERT: Lisa Scales is actually my Mama(: I figured she would be the best person to chat with about how to start an Etsy shop, since I've watched her build a robust business on Etsy selling handcrafted, unique gifts for several years. When the pandemic started last year, I saw her pivot and adapt as necessary to continue serving her customer and I admired her perseverance. So I, of course, wanted to feature her shop, Lisa's Maker Space, for February's Black owned business of the month and pick her brain about how she's managed to thrive in her chosen market.

Both her and my younger sister own Etsy shops and, just about every morning, we have virtual strategy sessions, so this interview was basically an extension of those chats! Consider it your "behind-the-scenes" peek. I also want to add that if you've ever considered starting an Etsy shop, this episode is definitely the one to listen to! We discuss Lisa's experience starting her business on Etsy, the pros and cons of selling on Etsy, and the specific actions she's taken to be successful. She's spilling all the tea this week, so definitely check it out!

**More info on our sponsor, Lisa’s Maker Space, HERE. Use code ALLDAY for your free gift!**

• Why handmade?
• How to decide if your passion project is worth monetizing
• Lisa's decision to focus mainly on gifts and novelty items featuring Black images
• Collaborating with up and coming Black artists
• Staying unique and ahead-of-the-curve in a somewhat crowded market
• How to start (and run) an Etsy shop
• The pros and cons of selling on Etsy
• Niching down and finding your customer
• Designing, creating, and shipping in-house
• What to expect when shopping with a small business
• Remember to shout out your small business purchases!

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Lisa Scales is the owner of Lisa's Maker Space, a Black owned Etsy shop that specializes in handcrafted, unique, and fun gifts featuring vibrant, artsy images with Brown skin. Lisa has always had an affinity for creating and designing and after making her own freebies during her time as a successful real estate agent, she decided to open her own Etsy shop. With a combination of faith, determination, and a willingness to learn, Lisa figured figured out how to start an Etsy shop, and the rest is history!

Today, Lisa's Maker Space carries culturally minded gifts including puzzles, coffee mugs, metal and ceramic prints, and even At Home Sip and Paint kits. Whether you're shopping for birthdays, holidays, or just-because, Lisa's Maker Space carries a little something for everyone.

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www.LisasMakerSpace.com (use code ALLDAY for free gift with purchase!)

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