• How a $250B Market Cap Company Thinks About Influencers

  • Mar 5 2024
  • Duración: 1 h
  • Podcast

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How a $250B Market Cap Company Thinks About Influencers

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  • Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

    In this episode we discuss:

    1. Influence marketing, not Influencer Marketing
    2. Salesforce’s Spectrum of Influence
    3. The role of the C-Suite in influence marketing
    4. Don’t think B2B or B2C, think Audience
    5. The EMV & ROI on Employee Advocacy

    And so much more…

    Episode Details:

    Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

    Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

    Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

    Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
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