IN THIS EPISODE...

Today's episode features Donna Parent, the Chief Marketing Officer at Dynamo Software. Dynamo stands at the forefront of innovation, offering a multi-tenant cloud software platform explicitly tailored for the alternative investment sector. Throughout today's conversation, we'll gain invaluable insights into this specialized industry as Donna guides us through her journey.

One of the strategies Donna champions is the use of blended workforces, a concept she mastered early in her career under the mentorship of pioneers. Through Donna's leadership, her team at Dynamo embraces the power of external talent and exemplifies a results-driven mindset that aligns marketing efforts directly with revenue generation. Join us as we uncover the intricacies of marketing in the alternative investment realm and discover how Donna navigates this landscape with finesse and innovation.

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Donna Parent's passion for marketing began as a love affair with writing. She started in newspaper reporting and saw firsthand the impact of storytelling. When she launched her marketing career, she quickly learned how to multiply that impact by leveraging branding, positioning, and multiple integrated communication strategies and platforms. Tracking that impact has prepared her to be a strategic marketer leading value-added integrated marketing programs that drive business goals and generate positive results for high-tech, emerging software companies.

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1. What is the importance of showing results in marketing?

2. What are the strategies for managing a team through objectives and key results (OKRs)?

3. What are some benefits of using a blended workforce?

4. What defines success in marketing?

5. How can results...