• How a Steel Straw Changed Consumers with Aslee Cofounders - Zoya Wahi & Nitij Singh

  • Mar 22 2022
  • Length: 21 mins
  • Podcast

How a Steel Straw Changed Consumers with Aslee Cofounders - Zoya Wahi & Nitij Singh By cover art

How a Steel Straw Changed Consumers with Aslee Cofounders - Zoya Wahi & Nitij Singh

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  • Summary

  • What was the first thing you thought of when you looked at a metal straw? Was it hygiene related? Or was it that one simple metal straw replaces so so SO many plastic ones? For us here it was definitely the latter.

    In this episode of The Idea Breakdown, our MD and VP, Nikhil Arora sits down with sustainable clothing brand ASLEE co-founders Zoya Wahi and Nitij Singh. Catch the conversation as the trio delves into:

    1. The humble beginnings for the brand and how the metal straw became their spark of inspiration
    2. The co-founders’ journey to becoming sustainability-conscious and teaming up to bring mindset and expertise together.
    3. Innovations small businesses are driving across beauty, vegan food, clothing and more as well as the conscious consumer and the role of businesses in educating them
    4. The roadblocks, both within and outside, that must be overcome in order to walk down such a path
    5. How the digital medium is bringing consumers and businesses closer than they’ve ever been
    Stay tuned. There’s more where this came from!
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