• How brands can PAVE the way for more sustainable purchase decisions

  • May 14 2024
  • Duración: 36 m
  • Podcast

How brands can PAVE the way for more sustainable purchase decisions Por arte de portada

How brands can PAVE the way for more sustainable purchase decisions

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode, Jonathan Hall interviews

    Michael Hanbury-Williams, Head of Purpose and Sustainability for EMEA at UM, and Gabriele Herrmann-Scharnberg, Client Partner at Kantar, to explore the insights generated by our joint research study on “Purposeful Purchase Journeys (PPJ)”. According to

    Kantar’s BrandZ data, consumer demand for sustainable brands has risen by 84% over the past 10 years. Despite this, the PPJ survey reveals a substantial intention-action gap, as consumers often lack the information, resources, or ability to shop more sustainably.

    Brands can use the PAVE framework (Product, Actions, Value, Ethics) to develop a comprehensive sustainability strategy that elevates sustainability beyond being just “nice to have” or an “add-on.” Listen to the episode to learn more about how the PAVE framework,

    informed by consumer research, enables brands to maximize their sustainability commitments to boost brand affinity across the purchase journey and drive long-term growth.


    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
activate_primeday_promo_in_buybox_DT
Economía
Más Menos

Lo que los oyentes dicen sobre How brands can PAVE the way for more sustainable purchase decisions

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles