Today, I’m joined by Sterling Hawkins. Sterling is an author, investor, entrepreneur, keynote speaker, and founder of the #NoMatterWhat Movement.

Sterling shares his journey from the highs of a multi-billion dollar startup to the lows of bankruptcy and personal collapse, and how he emerged stronger by embracing discomfort.

This is a hyper-tactical conversation about how-to navigate any low point in your business by adopting the correct principles.

What We Unpack:

Facing and Embracing Discomfort:
- Sterling’s low points in life and career and how they fuelled his personal growth.
- The importance of confronting the unknown and uncomfortable for real growth.

The Journey from Failure to Success:
- Sterling’s experience with his family’s grocery store and the startup that evolved from it.
- The collapse of his company during the 2009 financial crisis and its personal impact.

Hunting Discomfort:
- The concept of 'trusting the struggle' and using discomfort as a tool for growth.

Purpose and Value Creation:
- How discomfort and challenges can help discover one’s true purpose.
- The role of values in navigating uncertainty and aligning with a higher purpose.

Practical Advice for Leaders:
- Strategies for senior teams to face reality and make value-driven decisions.
- The importance of external accountability in achieving personal and business goals.


Connect with Sterling:

Sterling's website: https://www.SterlingHawkins.com

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