Jason Ogden is the President and Partner at Syrup, a marketing agency specializing in fostering revenue and maturity for B2B companies. With a robust background in finance and operations, Jason spearheads revenue-generating initiatives, account services, and financial operations at Syrup. Prior to his role at Syrup, Jason served as the Director of Finance at Codesmith Development, where he established core financial and accounting practices and managed various financial functions, including reporting, forecasting, and cash requirements. A graduate of The University of Iowa Tippie College of Business, Jason brings a wealth of expertise in economics to his endeavors.

Crafting a winning marketing strategy is the cornerstone of business success in today's competitive landscape. It involves meticulous planning, creative execution, and a deep understanding of target audiences. How can your business leverage innovative approaches to stand out and captivate your audience in the ever-evolving digital marketplace?

B2B marketing expert Jason Ogden explores the importance of having a clear brand strategy, emphasizing the need for strategic planning over mere aesthetic appeal. This underscores the role of technology as a tool rather than a standalone solution. With this approach, organizations are less likely to adopt technology without clear objectives or strategies in place. Jason also explains the ethical considerations and potential of modern data and AI in shaping marketing strategies. To propel your business forward with marketing, ensure a strategic focus, harness technology wisely, and strike a balance between immediate gains and long-term capability building.

In this episode of the Top Business Leaders Show, Rise25’s Chad Franzen sits down with Jason Ogden, the President and Partner at Syrup, to talk about crafting a winning marketing strategy. Jason discusses creating a successful brand strategy, how companies can effectively balance their marketing budget, and how to measure the success of marketing initiatives.