• How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

  • Mar 18 2024
  • Length: 40 mins
  • Podcast
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How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

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  • Summary

  • In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it. 1:54 - Learning from failures (despite trying to suppress the memories) 6:23 - What are Ashley and Day passionate about outside of work? 8:17 - The siren song of email 10:30 - Measuring, benchmarking, and optimizing emails 14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen) 16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data 19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric" 24:11 - Clickbait for good, spreading positivity in the inbox 25:33 - Don't forget the subject line and sender! 30:11 - Ashley's Hot Take: You should be sending *more* emails 33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice 37:24 - Let's talk about the upcoming book! Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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