• How to Incorporate PR into a Multi-Channel Strategy

  • Mar 26 2024
  • Length: 40 mins
  • Podcast
How to Incorporate PR into a Multi-Channel Strategy By cover art

How to Incorporate PR into a Multi-Channel Strategy

Listen for free

View show details

  • Summary

  • In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.

    I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.

    What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.

    During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.

    You can visit the Fourth Day website here: https://www.fourthday.co.uk/

    —

    Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

    https://sopro.io/b2b-better/
    Show more Show less
Show more Show less

What listeners say about How to Incorporate PR into a Multi-Channel Strategy

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available