• How to Pick Your Startup's First Customer

  • Apr 3 2024
  • Length: 33 mins
  • Podcast
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How to Pick Your Startup's First Customer

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  • Summary

  • Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

    Conversely, if you choose the right first customer, you'll set yourself up for serious growth.

    We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup.

    • Byldd
    • Tacklebox
    • Getting Real (museum curator reference)
    • Everyman Espresso (☕️ 🐐)


    Timestamps

    00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
    03:20 The Idea: Personality-Based Management
    06:29 Why You, Why At All, Why Now
    08:55 Byldd
    09:55 The Story of Your Successful Startup
    15:35 The Five Necessary First Customer Characteristics
    16:41 Characteristic One: Pain
    21:51 Characteristic Two: The Knowledge Spectrum
    25:43 Characteristic Three: Measurement
    28:24 Characteristic Four: Influence
    29:48 Characteristic Five: Frequency
    31:45 The End
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