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00:59
You want to start getting some private pay clients or maybe move more of your clients to private pay, but you're just not sure how to deal with your client or potential clients reaction to your rate. 

01:19
I talk about a quote that I read in Brene Brown's book Atlas of the Heart, and it's actually from someone named Prentis Hemphill and it says, "boundaries are the distance at which I can love you and me simultaneously." And I feel like that's a really helpful quote in thinking about how to hold the line on your private pay rates when you experience any kind of pushback. 

01:49
When you have clients pushback about your rate they're usually coming from one of two places, "I can't afford that," or, "I won't pay for that." I'm going to break each one of those into three segments: "Yes, I can afford it and I will pay for it," "No, I truly can't afford it," or "No, I really don't see the value in it. I'm not going to pay for it." Or, "maybe." 

03:17
Now a sneaky little trick that I teach my students inside of Step by Step, inside of Marketing Your Online Practice, is the pause.

04:51
"I won't pay that for therapy." What’s being said is I don't value the therapy for that money. That doesn't mean they don't value you, it doesn't mean that they don't value therapy, but it may mean that the percentage of their income that would have to go to therapy given what they're making, it's doesn't make sense to pay more for them for therapy than they're paying for their mortgage, for example, right? Maybe they're looking for more of like a phone a friend kind of situation and they're not going to want to pay $250 a week for a phone a friend situation, they're willing to pay a copay of $20 a week, but that's it. And that's fine, we can be totally respectful about what is valuable to them. 

09:00
Let me know what you might want to hear from me next, likely about marketing, or if you're looking for online income outside of therapy, we can talk about that as well.