In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success.

Here's a sneak peek of what you'll hear:

• Current Challenges in the Videography Industry. Industry changes due to technology, AI, and financial cycles.
  
  
• Identity Shift for Videographers. Transition from technician to business owner mindset.
  
  
• The Power of Video. Simplify your message to avoid overwhelming potential clients.
  
  
• Marketing Misconceptions. Marketing is about putting the right offer in front of the right people.
  
  
• Niching and Its Benefits. Specializing in a niche makes you an expert, attracting clients in that field.
  
  
• The Reality of Business Building. Focus on solid foundations for long-term success.
  
  
• Client Mindset and Marketing Strategy. Clients need to know you exist; consistent marketing is crucial.
  
  
• HR and Internal Communications as Opportunities. Growing demand for internal company videos (recruitment, retention, etc.).
  
  
• Launching The Video Mentors. Introduction of a new website, thevideomentors.com.
  
  

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Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives.

Here's a sneak peek of what you'll hear:

• Introduction and Announcement. Den Lennie hosts an Elite Mastermind retreat and announces upcoming changes to the VBA program.
  
  
• Tuition Fee Increase. Tuition fees will increase on July 1st due to added value from new resources and mentors.
  
  
• New Podcast Launch. New podcast series featuring successful VBA clients and mentors: Matt Smolen, Caleb Maxwell, Andy Johnston, and Bailey Cook.
  
  
• Video Mentors Project. Introduction of a new post-graduate film school approach with a seven-step process for business growth, focusing on niching, marketing systems, and sales conversion.
  
  
• Support and Community. Continuous support from mentors and an exclusive online coaching ecosystem for video business owners.
  
  
• Encouragement to Take Action. Urgency to join before the price increase with available financing options and success stories from VBA clients.

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Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial tools, and considering strategic investments to reduce tax liabilities. He also discusses the importance of proper bookkeeping and the benefits of engaging with a professional accountant.

Here's a sneak peek of what you'll hear:

• Monthly Financial Reviews. Importance of using accounting software like Xero and Dext for efficient bookkeeping.
  
  
• Recommendation to hire a professional bookkeeper for accurate financial management.
  
  
• Tips for reconciling accounts and maintaining proper records.
  
  
• Common Tax Misconceptions. Debunking the myth of buying equipment solely to reduce tax liabilities.
  
  
• Explanation of tax liability calculations and implications of profit withdrawal.
  
  
• Importance of understanding net profit and corresponding tax obligations.
  
  
• Strategic Financial Management. Benefits of using finance options for business purchases to manage cash flow.
  
  
• Differences between personal and business loans and their impact on financial health.
  
  
• Investment in Coaching. Advantages of investing in business coaching and mentorship programs

Support the Show.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/