Ruheene Jaura Is an automation specialist who sets up marketing systems and automations for business owners who value their time above all else.  In this episode, she teaches the strategy behind automation and why you need to be doing it. You'll learn how proper automation can add hours back to your day. So, click play and learn how to live the lifestyle that you dream of.

A lot of people think automation is a magic pill or magic button that you press once and you never have to go back to it, but that's not the case. But when done properly, automation can give you hours back in your day.

The Ruheene formula she uses for automation is BUTTR.

Build, Test, Tweak and Repeat.

Start with your business and lifestyle goals then work backward to figure out what you need to automate. Then follow BUTTR

B: Build what you think it's going to work to give you the results you want.

T: Test it to see if it works the way you want it to.

T: Tweek it to make it better.

R: Repeat the process until you have it working the way you want.  Then check in regularly to make sure everything is working properly.

Ruheene Also teaches about the importance of Omnichannel marketing.  Omnichannel marketing is being on all of the platforms that your audience is on.  A lot of times this is considered to be incredibly overwhelming and isn't exactly recommended for people who are first starting, but she believes that by using proper automation that not only is this something you can do early on, but it's also incredibly important for the success of your business.  People aren’t on just one platform anymore and they need to see you in all the places they are for you to break through and most effectively catch their attention.

With proper scheduling and content repurposing this becomes very possible.

One interesting thing I learned is only a few percent of people will click the link in your bio when given that call to action.  Having people DM you a keyword to get the link works much better.

You can follow Ruheene on Instagram.

You can also check her out on her website.

Or if you want to make your life way easier you can Get her CRM.

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Checkout Not the Expert on YouTube.