Norbert Majerus wrote the book on lean-driven innovation---literally. After leading a legendary R&D transformation during his tenure at Goodyear, he turned to the written word as a vehicle to share his wisdom and insights on the application of lean principles. And now, he's even experimenting with a new genre, the novel, to get his ideas across. Join Billy and Norbert as they discuss Norbert's new work, Winning Innovation, along with the importance of culture, formulating the right recipe for innovation and more.

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com/program/supply-chain-now

Learn more about The Winning Link: https://supplychainnow.com/program/the-winning-link

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Leveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/

Post-COVID Strategies for Working Capital Survey: https://bit.ly/3yglyQj

WEBINAR- 3 ways to stay afloat through the supply chain crisis: A distributor’s story:  https://bit.ly/3uaUBeC

WEBINAR: Sustainability and Profitability: The ripple effect of shipping less air https://bit.ly/3A87xFM

This episode is hosted by Billy Taylor. For additional information, please visit our dedicated show page at: https://supplychainnow.com/novel-approach-innovation-936