What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it's time for a rebrand. Their engaging conversation is filled with practical advice, including steps to take before rebranding and how to ensure consistency across all brand touchpoints. This podcast is a must-listen for entrepreneurs and business owners looking to create a brand that resonates deeply with themselves and their clients.

00:00 Introduction and Guest Welcome

00:37 The Magic of Branding

02:12 Rowena's Journey to Branding

04:38 Defining Branding and Its Importance

05:53 Aligning Personal and Business Brand

13:38 When to Consider a Rebrand

16:09 Steps to a Successful Rebrand

20:39 Final Thoughts and Parting Wisdom

Get to know Rowena Preddy

Hi, my name’s Rowena Preddy and I’m a small business branderer and magazine designer.

In Preddy Creative, I have two sides to my branding business. On one side, I design magazines (yes, that’s a thing!) and on the other, I create
branding that feels familiar as soon as you see it. While I’ll boldly back my mad design and branding skills every day of the working week, the part of the branding that I do (and I love the most) is how I work with small businesses. They love themselves sideways knowing that they can get the best business branding in two days and they can get it done and dusted without the branding bank balance being busted (aka, it’s absolutely afford-do-able!).

Where to find Rowena Preddy

• Instagram: www.instagram.com/preddycreative
• Website: www.preddycreative.com.au

Links mentioned in this podcast

• https://preddycreative.com.au/freebies/

If you enjoyed listening to this episode, then you’ll also love:

• Episode 39 - Taking responsibility of your brand with Chantelle King
• Episode 61 - How your brand feeds into your content marketing

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website