• How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.

  • Oct 5 2022
  • Duración: 14 m
  • Podcast

How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.

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  • Resumen

  • Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:

    • What is behavior change marketing?
    • Is more choice actually better?
    • Why did Nike's sustainable shoe fail when it was supposedly what people wanted?
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