• How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)

  • Sep 21 2023
  • Length: 14 mins
  • Podcast

How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)

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  • Summary

  • There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

    In this episode of the Courageous CEO podcast, you’ll discover: 

    • The link between thought leadership and testimonials 
    • Why getting great testimonials starts way before you onboard a new client 
    • The essential ingredients of effective testimonials

    Key Links

    Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

    Janet Murray’s website

    Janet Murray on LinkedIn

    Janet Murray on Facebook

    Janet Murray on Instagram

    Janet Murray on Twitter

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