• How Data Personalizes the Media Experience 

  • Apr 8 2021
  • Length: 21 mins
  • Podcast

How Data Personalizes the Media Experience 

  • Summary

  • Media & Entertainment: The past year has accelerated the ability for media companies to deliver new, highly personalized experiences through comprehensive, data-driven insights. Jesse Redniss of Brave Ventures and Jennifer Cooper of Microsoft join Steve for this wide-ranging discussion about how these efforts are already delighting audiences.

    Click here for transcript of this episode. 

    Know Your Audience: Understand and anticipate consumer preferences and behaviors through comprehensive data-driven audience insights. Use audience engagement strategies and customer analytics to understand your customer in depth.

    Steve Franklin | LinkedIn [host]

    Jesse Redniss, Brave Ventures | LinkedIn [guest]

    Jennifer Cooper, Microsoft | LinkedIn [guest]

    Visit our Media and Entertainment site and our Telecommunications site to learn more. 

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