Tracy Graziani, “Geek Executive Officer” at Graziani Multimedia, has had great success with webinars, for her own business and for her clients. But in a Zoom-weary post-pandemic world - a new approach was required, to engage prospects, encourage them to attend online events and to stay engaged.

Xoxoday provides an innovative way to add the gifting of rewards to prospects and customers, integrated with HubSpot.

Parth Ruparelia, Product Partnerships leader from Xoxoday worked with Tracy to help use Xoxoday Rewards in innovative ways to increase webinar ROI.

Together we explore the current challenges of engaging customers across the HubSpot Flywheel, to attract engage and delight.

Tracy has a real story to share, of how she used Xoxoday to attract, engage and delight her customers, using Xoxoday gifting before, during and after the event.

A wonderful takeaway from this example is that the budget which normally would have been consumed by pay-per-click ads, instead is passed to customers through gifted rewards.

I hope you enjoy our group discussion.

Episode Highlights:

1. 04:39 - Parth: The challenge of reaching B2B customers today
2. 07:06 - Tracy: Webinars worked before the pandemic. What works now?
3. 09:30 - Tracy: Why you can’t call it a webinar anymore. Reframe it.
4. 11:15 - Tracy: How we used gifting to solve attendee no-shows & drop-off
5. 11:26 - Tracy: “I look at the data”. We saw drop-off during webinars
6. 11:55 - Tracy: “You need people to stay to the end” so we gamified it.
7. 13:02 - Tracy “we sent them a xoxoday gift card. Law of reciprocity”
8. 15:33 - Parth: How to use gifting at multiple stages of the inbound flywheel.
9. 20:00 - Tracy: Why it matters to give people a choice, including local & charities.
10. 21:54 - Tracy: How we phrased the gift choices
11. 22:43 - Tracy: How we timed gifting during the workshop
12. 24:18 - Tracy: ROI is pretty impressive. Our budget went to customers, not Ads.
13. 24:22 - Tracy: “We did not run any paid ads promoting this particular event”
14. 25:57 - Tracy: Anyone running ads right now, costs are almost double
15. 26:56 - Tracy: The value of partnering with another business.
16. 29:00 - Parth: Valuable tips for gifting rewards across the flywheel.

About Xoxoday

Xoxoday is a leading vendor that adds to HubSpot the capability of offering rewards as gifts to prospects and customers.

Connect with Parth Ruparelia, Product Partnerships leader at Xoxoday

Website: https://www.xoxoday.com/

LinkedIn: https://www.linkedin.com/in/parthruparelia/

Email: parth.r@xoxoday.com

About Graziani Multimedia

Graziani Multimedia is a HubSpot agency specializing in Revenue Operations for Sustainable Companies and Funded Startups.

Connect with Parth Ruparelia, Product Partnerships leader at Xoxoday

Website: https://www.xoxoday.com/

LinkedIn: https://www.linkedin.com/in/parthruparelia/

Email: parth.r@xoxoday.com

Xoxoday on HubDo Marketplace

https://marketplace.hubdo.com/en-US/apps/399230/xoxoday

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com
 

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.

With partnerships in her veins from her earliest years, Negar Nikaeein is in her ideal role, helping both Partnerstack and clients, to grow revenues through best-practice partnering.

We touch on common mistakes companies make, including trying to apply UTM codes to partner programs that are simply not effective in long sales cycles.

We talk about the challenges of managing partner programs using spreadsheets that are separate from core CRM systems and the signs of when it’s time to implement a Partner Relationship Manager platform.

And finally, a discussion about structuring teams for effective win-win partnering operations.

Episode Highlights:

1. 03:19 Partnerstack ideal partners are B2B, especially B2B SaaS
2. 05:18 what partnering mistakes do companies typically make?
3. 05:39 “UK-based company issues with using UTM links”
4. 08:11 HubSpot can lay a foundation with proof points & partner pages
5. 10:35 the alternative companies us today, is spreadsheets
6. 11:04 “so he cross-references spreadsheets & HubSpot CRM”
7. 12:46 key indicators of when a spreadsheet is not enough
8. 14:37 UK-based, single person managing 100 partners
9. 15:40 What is it that drives more revenue?
10. 16:44 “the time that they would spend checking HubSpot…”
11. 18:55 It is common to be wary of direct / partner team separation
12. 19:36 how to structure for increased team synergy
13. 21:55 Partnerstack as an example of integrated partner teams
14. 24:31 Pro Tips include: Partner landing page, organization, strategy

About Partnerstack

PartnerStack helps you recruit, engage, and scale your entire ecosystem of partners — from affiliates to referral and reseller partners.

Handy Links for more information about Partnerstack

https://partnerstack.com/resources

Connect with Negar and Partnerstack

Negar on LinkedIn

Book a time to chat with Negar

Partnerstack on HubDo Marketplace

Partnerstack Website

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com
 

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.

David Gable, Kixie Head of Sales, brings high energy to the HubDo Podcast. Sharing insightful examples of how companies (especially tech companies) are thinking about automation the wrong way.

No company or customer wants to dehumanize the human experience, which is often the first thing we think of when it comes to automation. We may appreciate the convenience of an ATM machine yet be completely frustrated talking with an automated chatbot.

David explains how he regularly joins meetings where companies want to improve revenues and efficiencies through automation but are thinking about it the wrong way.

When automation takes care of busy work, so that people can have more human time and respond faster, relationships improve and higher revenue is earned with greater efficiency.

There are plenty of great ideas from David in this session, to think differently about how companies like Kixie are delivering automation that enriches human interactions at scale.

Episode Highlights:

1. 4:04 Kixie suits three main buckets:
2. 8:09 “people often spend half their time entering data”
3. 9:06 Tech companies want a more human-to-human experience and so shy away from automation. But automating busy work creates more human time.
4. 11:30 Example: Helped HubSpot close one of their largest customers (Mortgage Company) transforming from disconnected sequences to proactively responding.
5. 14:12 What Kixie adds to HubSpot. API, Webhooks, easy & open
6. 16:21 What Kixie added to the earlier win as a responsive system
7. 18:24 Examples for Service Desk: Automate the responsiveness
8. 20:26 Sales use cases, how to literally 10x outbound calls
9. 22:05 Top tips: Use HubSpot and talk with Kixie

About Kixie

“Ultra-reliable, easily automated calling & texting for HubSpot”

Handy Links for more information about Kixie

30 days of free Kixie for your entire team with unlimited calling!* www.Kixie.com/HubDo

*excluding some international areas

Connect with David Gable at Kixie

https://www.linkedin.com/in/bigdavidgable/

Kixie on HubDo Marketplace

https://marketplace.hubdo.com/en-US/apps/394344/kixie-powercall

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com
 

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.