This week Joe Fier sits down with renowned coach, entrepreneur, and AI enthusiast Krista Mashore. The conversation dives into how Krista transitioned from a background in education and real estate to building a thriving coaching business, leveraging cutting-edge AI tools and innovative event models. Discover practical insights for business growth, creating interactive lead magnets, and redefining the sales process—all while keeping things fun and approachable. Whether you’re an entrepreneur looking to scale, a coach eager to boost engagement, or simply curious about using AI to build your brand, this episode delivers actionable strategies and inspiring stories.

Topics Discussed

1. Krista’s Journey: From teaching to top 1% real estate agent, then launching her own coaching and consulting business.
2. Monthly Virtual Events: The proven process Krista uses for lead generation, qualifying buyers, and selling high-ticket offers through repeatable online events.
3. AI in Business: How Krista integrates AI tools (like custom bots and mind clones) to create interactive experiences, streamline operations, and personalize content.
4. Building Lead Magnets: Why interactive lead magnets (quizzes and custom apps) outperform static downloads in today’s market.
5. Optimizing Offers & Event Strategies: Krista’s process for continuously refining event offers, bonuses, and pricing to maximize conversions.
6. Tools for Non-Techies: How platforms like Abacus AI, Lovable, Bolt, and Wispr Flow enable anyone (even with zero coding experience!) to build apps and automation by just talking to the computer.
7. Audience Evolution: Challenges and lessons learned as Krista expands her coaching programs beyond real estate into entrepreneurship and AI.
8. The Human Side of AI: Why scaling with AI enhances, rather than replaces, real human connection and accountability in coaching programs.
9. Removing Barriers to Success: Strategies for helping clients build belief in themselves, overcome objections, and achieve their goals with support and accountability.

Resources Mentioned

1. Abacus AI: https://abacus.ai
2. Lovable: https://lovable.dev
3. Bolt: https://bolt.new
4. Wispr Flow: https://wisprflow.ai
5. Delphi Mind Clone: https://hustleandflowchart.com/delphi

Connect with Krista (don't forget to DM here "BOT" for access to her constraint bot)

1. Website: https://constraint.kristamashore.com
2. YouTube: https://www.youtube.com/@KristaMashoreCoaching
3. Instagram: https://www.instagram.com/kristamashore
4. Facebook: https://www.facebook.com/kristamashore/...

In this inspiring episode, Joe Fier welcomes Dr. J.J. Peterson back for his second appearance on the show. They dive deep into the idea of "owning your traits" as a leader, and how authenticity fuels both personal growth and impact. Drawing from Dr. J.J. Peterson’s colorful journey—from improv comedy to marketing, academia, and launching the Badass Softy podcast—the conversation explores what it means to lead with both drive and compassion. Listeners will find powerful frameworks for understanding personal narratives, navigating leadership roles, and embracing joy as a daily practice.

1. Dr. J.J. Peterson’s Unique Career Path: From improv comedy and Hollywood to pastoral work, academia, and marketing.
2. The Power of Narrative in Leadership: Understanding the four character types—hero, victim, villain, and guide—and how they shape our leadership style.
3. Leadership Vulnerability & Authenticity: Why leading with heart and self-awareness is crucial, and how unresolved trauma can impact workplace dynamics.
4. Badass Softie Philosophy: What it truly means to be unapologetically driven while leading with empathy.
5. Self-Reflection for Leaders: Developing your own point of view and values rather than mimicking others.
6. Empathy and Authority: Balancing care and challenge in teams to build trust and sustained momentum.
7. Practical Joy in Work: Incorporating joy and play as strategic tools for productivity and emotional resilience.
8. Grace in Personal Growth: The importance of forgiving yourself during transitions and embracing the leadership journey as ongoing.
9. Upcoming Projects: Dr. J.J. Peterson’s plans for mastermind communities, modeled on the playful pub walks of Tolkien and C.S. Lewis.

Resources Mentioned:

1. Badass Softie Podcast
2. Conscious Brand Agency
3. StoryBrand

Love what you heard? Don’t miss future episodes—subscribe to Hustle & Flowchart wherever you get your podcasts! If this conversation resonates, share it with a fellow leader or entrepreneur who could use a little more joy and authenticity in their journey. Let’s grow together—dream bigger, lead with heart, and become badass softies!

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

In this insightful episode of Hustle & Flowchart, Joe Fier recaps the top episodes of 2025—including Jacob Gooden, Justin Abrams, Scott Duffy, Matt Wolfe, and Joe Stolte—to break down the key mindsets and strategies shaping the future for creators, entrepreneurs, and business owners. From embracing imperfection when starting out, to making luck work in your favor, training your own digital mind with AI, and confronting the future of software, this episode delivers practical wisdom you can use right away. Dive into candid stories, actionable advice, and forward-thinking perspectives to build a more resilient life and business.

1. Starting Ugly vs. Waiting for Perfection: Jacob Gooden shares why jumping in and creating—even imperfectly—is more important than ever, and the power of intentionality behind launching your podcast or content.
2. Finding Your Format & Intentionality: The process of finding the right medium for your message (podcast, blog, YouTube, TikTok) and the importance of defining your ‘why’ before you start.
3. Navigating Opportunity and Burnout: Insights from Justin Abrams on increasing your surface area for luck in a tough economy—whether you’re just starting out or an experienced professional.
4. Demonstrating Employability: Why getting a job (even if it’s not perfect) builds skills, networks, and resilience.
5. AI in Entrepreneurship: How building your own "digital mind" with AI tools can free up your time, scale your impact, and create new business models.
6. AI Taking Your Job—A Blessing in Disguise?: Matt Wolfe presents a controversial take on why AI replacing unfulfilling jobs could open doors to more meaningful work.
7. The Future of Software & AI-to-AI Marketing: Exploring the coming revolution where software morphs into personalized AI tools, and marketing becomes “AI matching AI” for optimum results.

1. Jacob Gooden: https://youtu.be/-XuMp_MLS1U
2. Justin Abrams: https://youtu.be/f24mAbJX-90
3. Scott Duffy: https://youtu.be/X5YFv-gN2CI
4. Matt Wolfe: https://youtu.be/Aa39C3_U-qE
5. Joe Stolte: https://youtu.be/vxjG5yOH2EQ

1. Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
2. Newsletter: https://hustleandflowchart.com/subscribe
3. Podcast: https://hustleandflowchart.com/
4. LinkedIn: https://www.linkedin.com/in/joefier/
5. Instagram: https://www.instagram.com/joefier/

If you’re ready to embrace imperfection, build your surface area for luck, and leverage AI for lasting success—don’t