2024 has been a big year for Google updates, and all of them can be beneficial for your local business if you understand the changes and how to make them work for YOU. Ranking in search results is extremely important, as well as making sure your local business is easily found in map listings, local services ads, and other prominenet areas on Google. Your customers are searching for what you offer-- are they abel to easily find you? In this episode, we break down the recent changes to Google, as well as offer best practices on keeping your business searchable and easy to locate. You'll be able to utilize these tips immediately and start seeing results quickly.

Want to gain new customers quickly for your local business? Networking is an excellent, cost-effective way to do just that. In this episode, we're discussing how local outreach and networking within your community can lead to immediate sales, as well as long-term growth for your company. Combine our tips and best practices with your unique business and you'll have a winning networking strategy.

Here's what great branding can do for your local business:

• Convey high value
• Increase trust in your company
• Drive more purchases

Branding is important, and psychology plays an important role in the process of creating an effective and memorable brand.

In this episode, we give you a peek into the brains of your customers so you can continue to engage them and build visibility. 

Links mentioned in this episode:

Check out our work on social media, click here

Work with Omni Marketing Group, click here

Join the FREE Facebook community, click here

Tik Tok for business is a hot topic.  If you're still forming your opinion on whether or not Tik Tok is right for advertising your local business, take a listen to today's episode.  We're sharing our perspective as marketing professionals, along with a healthy dose of real-life examples and case studies.  Whether you are a product or serviced-based local business, there's plenty of ideas here for using short-form video to reach your target audience in your local market!

Links mentioned in episode:

Work with Omni Marketing Group click here

FREE Facebook group, Online Marketing for Local Business click here to join

Think memes have no place in professional marketing?  Think again!  

In this episode, we're diving in to case studies of brands and local businesses that use memes and internet pop culture to their advantage-- and yes, memes can play a role in an integrated marketing campaign for your business, too. 

We're also sharing a hack to make it super easy and quick to utilize this strategy (because we're all about saving time and energy for business owners over here!!)

Links mentioned:

Online Marketing for Local Business FB Group click to join

It's no secret that innovators win in business.  But why?  What makes them stand out?  What can you learn from them?

In this episode, take a few plays from the playbook of one of the greatest innovators in recent years.  When it comes to disrupting the status quo, Deion Sanders does it.  And trust us, there are some marketing lessons in his approach that are pure gold.  

Connect with us at Omni Marketing Group here.

Grab the OMG Guide to Local Online Marketing here.

How do you keep your marketing and advertising relevant in an ever-changing world?  When everyone is seeking to be entertained, how does your business stand out amongst the noise?  Is there a way to merge pop culture and business that feels organic?  And more importantly, can you increase revenue this way?

That's what we are discussing on today's episode.  Nothing is off-limits: from Taylor Swift to sorority rushtok and everything in between.  Here's how to find a balance that works for your local business.

There are a few things that we are NOT prioritizing right now that will probably shock you!  That's because they are things that most businesses focus on heavily.  Unfortunately, these four things are causing you to spin your wheels and waste precious time and money in your local business advertising.  That's why we simply aren't focusing on them this quarter-- even though we have in the past.

When reading a recent article about marketing decisions that have made Coca Cola millions of dollars, one point stood out very clearly: what you DON'T prioritize is sometimes just as important as what you do. 

We're talking about this and more on this episode-- plus why you may choose not to prioritize these four things in your marketing any longer either.

Download the free OMG Guide to Local Online Marketing here.

Contact us at Omni Marketing Group here.