I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game.

In my corporate career, I was always getting free tickets to games, and of course, I would go.

I went to countless NRL games several swannies matches (AFL) and even a few Sydney Kings matches (basketball)

I always loved the AFL matches over the NRL as they were so fast-paced and the player's athleticism was just something else…

In 2023 I started going to a couple of matches again with friends who were Swannies fans… And I started to GET IT.

Then January 2024 rolled around and a friend asked me “Do you want to be members?” and I thought why the hell not…

Fast forward Saturday night - 7th September, finals footy, home game SCG, sold out crowd and as I found myself starting a “Sydney” chant I thought… ok, I get it.

At its core the Sydney Swans, or any sporting team has created a brand.
(Yep folks the AFL/NRL whatever your sporting obsession - and all the teams are businesses)

And to be able to get people so damn passionate about your brand that their entire mood is changed for a week after the game, what a powerful brand.

So how do they do it?

In this episode I am chatting all things how businesses can build powerful legacy brands by learning from the brand loyalty seen in sports teams.

Using my own personal experiences and observations, I am discussing the importance of aligning personal brands with organizational values and the significance of having a solid brand strategy.

A successful brand is built on strong foundations and the commitment of everyone in the organisation to uphold core values.

And let's not forget what these sporting legacy brands do best - manage to retain their legacy (and fan base) irrespective of player changes, offering valuable lessons for businesses aiming to achieve similar brand loyalty.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative