• I made my first software sale!! | Ep.23

  • May 21 2021
  • Duración: 1 h y 36 m
  • Podcast

I made my first software sale!! | Ep.23

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  • Resumen

  • Show notes
    • Closing out agency work was surprisingly hard because of the demand for talent.
    • Pushing to ship a VS Code extension for Codex to gain early traction from a waitlist
    • Basic Job to be Done for Codex
    • Fitting into customers current tooling seems important for Codex
    • The expectation for real time communication when sharing context at work
    • VS Code's liveshare mode
    • Fundraising went above expectations but Brandon needs to show at least 1 big customer using Codex in production
    • VCs are worried about being able to sell to developer market because devs are skeptical about products
    • Adam concerned Brandon will get lots of usage data within his 1 month of runway. Optimistic about getting installs.
    • What happens if Brandon runs out of runway? He will still push forward on Codex
    • Adam officially made his first sale and now has revenue in his business.
    • Successfully launched Here Be Taverns Premium with only 1 generator. 2 remain to be built.
    • Review of launch email, pricing, and discount
    • Sales tip: give people a chance to make the purchase decision before launch day
    • Time spent on clarifying the early-access nature of the premium sale
    • Ask for the sale
    • Review of sales numbers so far
    • The joy of decoupling time from income
    • Adam is extremely optimistic because sales keep trickling in even though he has not done a full launch or started real marketing
    • Next steps for Here Be Taverns
    • Always test in production!! Adam's rule for when to rollback.
    • The power of chat ops
    • User count on Here Be Taverns far exceeds sales count (97 vs 15). Tons of potential for next group of customers.
    • Brandon breaks down Adam's email where he described possible future features for Here Be Taverns
    • Brandon says "I told you so" again
    • Brandon seems impressed with Adam's numbers
    • Comparing Here Be Taverns to other consumer products like videogames
    • Shoutout to Ben Barbersmith for helping Adam set a higher launch price
    • Trying to understand the value of Here Be Taverns.
    • The business model for D&D Beyond.
    • Adam's theory about price anchors for Here Be Taverns and how it helps him charge more. Comparison to price anchors for iphone games.
    • Leader in generators is donjon
    • Quickstart Guide to Game Mastering Launched!!
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