INFLUENCE

By: Matt Silverman
Listen for free

  • Summary

  • What does it really take to make a living (and an impact) on the Internet today? Join Matt Silverman (who has been covering online culture for 15+ years) in conversation with YouTubers, musicians, podcasters, streamers, journalists, TikTokers and more about turning creativity into a job, building community on ever-changing platforms, and their complex relationships with huge online audiences. INFLUENCE is the relaunch of 2 GIRLS 1 PODCAST, a weekly comedy/interview show about fascinating online communities, which ran for 7 years and nearly 300 episodes.
    445657
    Show more Show less
Episodes
  • 20 Why I'm REALLY Hyped for YouTube's New "Hype" Leaderboards

    20 Why I'm REALLY Hyped for YouTube's New "Hype" Leaderboards
    Sep 25 2024
    YouTube recently announced two new features. "Veo" will allow users to create AI-generated clips and backgrounds for Shorts. And "Hype" is a new way for fans to support small and medium-sized channels. The former seems like a bad but inevitable feature that will flood YouTube with synthetic, low-effort content. But the latter could be a major leap forward in audience-first content discovery. Hype gives all users 3 votes every week. When cast for small creators, they earn points (and potentially revenue) that puts them in a global leaderboard. It's a non-algorithmic, human-powered way to surface the platform's best content, and divert some of the attention economy away from YouTube's 1% of large creators who dominate the home page and suggested videos. Plus: The FTC notices that social media business models are horrible, and the MrBeast lawsuits have begun. Links referenced in this episode: https://www.theverge.com/2024/9/19/24249073/ftc-data-retention-privacy-report-facebook-meta-youtube-reddit https://techcrunch.com/2024/09/18/youtube-shorts-to-integrate-veo-google-ai-video-model/ https://www.theverge.com/2024/9/18/24247995/youtube-hype-creators https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/ https://newsletter.tubefilter.com/p/roblox-youtube-add-yours-shopify This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! influencepod69@gmail.com (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    1 hr and 2 mins
  • 19 Puppy Songs: How 2 Dogs, Pandemic Boredom, and LOTS of Hard Work Launched a Viral Music Career | Matt Hobbs

    19 Puppy Songs: How 2 Dogs, Pandemic Boredom, and LOTS of Hard Work Launched a Viral Music Career | Matt Hobbs
    Sep 18 2024
    Matt Hobbs was a working musician and the "house band" for an improv theater in Atlanta. Then the pandemic hit in 2020. With live performance on hold and life getting boring, he looked for musical inspiration at home. Luckily, his two adorable chihuahuas, Lenny and Mar-Pup, delivered. On a whim, he began writing short and ridiculous songs from the dogs' perspective and posting them on Instagram. The creative exercise got laughs from family, friends, and a small community of pet owners looking for fun at a dark time. In an effort to improve his skills, he wrote hundreds of these "Puppy Songs" while waiting to get back on stage. Then, TikTok happened. Puppy Songs exploded across the Internet, and Matt realized he was onto something. Some of his biggest hits, like "Cheese Tax," "Air Jail," and "Where the Heck Is Mom?" have been streamed nearly 100 million times across platforms. This week, Matt Hobbs joins Matt Silverman (2 Matts!) to talk about the craft of songwriting, what inspires him to make new videos, how social media is changing music, and turning Internet virality into a sustainable music career. PLUS: Ancient puppy trivia and an EXCLUSIVE announcement about Hobbs' upcoming project. Follow Puppy Songs: https://www.youtube.com/@UCp5Ytwj_TkbbfztidjFtXrw https://www.instagram.com/PuppySongs/ https://www.tiktok.com/@puppysongs This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! influencepod69@gmail.com (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    1 hr and 26 mins
  • 18 The Internet Archive Is in Big Trouble...and It Might Be Their Own Fault

    18 The Internet Archive Is in Big Trouble...and It Might Be Their Own Fault
    Sep 11 2024
    The Internet Archive, a non-profit repository for BILLIONS of pieces of media, has been lending digital books from its library since 2011 without a hitch. But in March 2020, they made one crucial mistake that now poses an existential threat to the online "Library of Alexandria." This week, The Internet Archive lost its appeal in a lawsuit brought by the 4 major publishing conglomerates. And while the publishers are *technically* right in their copyright infringement complaint, the consequences of the suit could be catastrophic for the Archive. Plus: Your responses to the blind gamers episode, and get ready for some Puppy Songs! Links referenced in this episode: What is Happening to the Internet Archive? (All Things Lost): https://youtu.be/bp2aowF0jUw The Internet Archive Loses Its Appeal of a Major Copyright Case: https://www.wired.com/story/internet-archive-loses-hachette-books-case-appeal/ For more on the Internet Archive, check out our 2G1P episode with Jason Scott: https://podcasts.apple.com/us/podcast/the-internet-archive-wayback-machine-and-discmaster/id1285444706?i=1000589825934 This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    52 mins
Show more Show less

What listeners say about INFLUENCE

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available