• What Does Your Writing Style Say About You?

  • Jul 23 2024
  • Length: 15 mins
  • Podcast

What Does Your Writing Style Say About You? By cover art

What Does Your Writing Style Say About You?

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  • Summary

  • Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture.

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