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How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations
Jul 23 2024
Length: 14 mins
Podcast

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How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations

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Summary
Keith Dawkins, President of the Harlem Globetrotters & Herschend Entertainment Studios, joins the show to discuss how they are keeping the brand fresh to appeal to multigenerational audiences and utilizing different platforms to connect to the consumer.
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Leadership Management Economics

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