Read or Download The Last Battle of Saraighat: The Story of the BJP’s Rise in the North-east BY Rajat Sethi

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Description : #1 NEW YORK TIMES BESTSELLER, The first-ever account of the BJP’s landslide victory in the 2016 Assam legislative assembly electionsThe Battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party’s rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the North-east.In this book, Rajat Sethi and Shubhrastha, political campaigners for the BJP in the North-east, take you behind the scenes of the high-octane electoral drama. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the

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