For this engaging episode of Law Firm Accelerator, we sit down with Keetick Sanchez, a dynamic personal injury attorney at K L Sanchez Law Office and criminal law professor at Queensborough Community College. Keetick, who founded her law firm shortly after graduating from law school, shares the strategies that have driven her success. Emphasizing the importance of treating clients as individuals and maintaining honest communication, Keetick offers insights into building a trustworthy and visible presence in the community. Keetick shares her social media marketing strategy, using Facebook to connect with older audiences and TikTok for younger ones, while dedicating specific time to consistent content creation.

Keetick also addresses the pitfalls of getting distracted by the latest trends in marketing, advocating for a focused and consistent approach. This approach has led to high client satisfaction and numerous referrals. Keetick’s philosophy is that clients appreciate transparency and sincerity, which in turn fosters loyalty and trust.

Listeners will gain practical tips on community outreach, social media marketing, and the importance of genuine professional relationships. Keetick's advice on overcoming fear and embracing opportunities is invaluable for new law graduates and seasoned practitioners alike. This episode is a must-listen for anyone in the legal profession looking to enhance their leadership skills and law firm management strategies.

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On the premier episode of Law Firm Accelerator, we sit down with Yana Feldman, a seasoned estate planning attorney and the founder of Brooklyn based New York Legacy Lawyers. Yana shares her marketing insights from over 20 years of practice, emphasizing the importance of personal connections and consistent marketing efforts in growing a law firm. We dive into Yana's personal journey, where she underscores the significance of hiring the right team and developing efficient procedures to handle both marketing and client management effectively.

Yana candidly discusses the pitfalls of getting distracted by "shiny object syndrome" in marketing, stressing the need for a focused, consistent approach. She advises narrowing down your client profiles and establishing clear procedures to enhance efficiency and client communication. Yana's practical tips include the importance of delegating tasks, investing in long-term marketing strategies, and maintaining personal connections to build trust and attract new clients. This episode is packed with valuable marketing advice for law practitioners looking to refine their business strategies and client relationships, making it a must-listen for anyone in the legal profession.

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