• If there were one secret, it would be this.

  • Aug 7 2023
  • Length: 25 mins
  • Podcast

If there were one secret, it would be this. By cover art

If there were one secret, it would be this.

Listen for free

View show details

  • Summary

  • Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.

    And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.

    Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.

    pullthethreadpodcast.com

    Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Show more Show less

What listeners say about If there were one secret, it would be this.

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available