It seems obvious that peer-to-peer fundraising events would be designed with the organization's missions in mind.

However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat.

In this episode, Cure SMA’s Jesse Aynes & Kyle Houlihan join P2PPF’s Marcie Maxwell for a conversation on the importance of leading with a mission-first strategy. Kyle & Jesse will share how their team is expanding the Walk-n-Roll community by engaging direct mission providers and tell the story of how they launched a new on-site mission experience - and what they learned from it.

In this episode, we’ll also explore:

- The importance of a consistent branding & mission experience - and the distinction between the two

- How their program is evolving to meet the needs and share the stories of the SMA community

- The full-circle impact of the Walk-n-Roll program on Cure SMA’s mission

Mentioned Links

Cure SMA

Cure SMA Walk-n-Roll

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Connect with Jesse

Connect with KyleConnect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (03:34) - Introducing Jesse & Kyle
• (07:25) - About SMA
• (10:40) - Igniting the community around the mission
• (17:58) - The Care Center Network
• (32:33) - Facing Better Problems
• (37:35) - Learn More