• Importance of Targetting Ethnic Groups

  • Jul 19 2022
  • Length: 14 mins
  • Podcast

Importance of Targetting Ethnic Groups

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  • Summary

  • This week on Diversity Corner, I am speaking with Arif Velji, an owner of several businesses in Canada. From early on he went out of his way to attract and serve clients from different ethnic groups from South Asian, Filipinos to people from the middle east and so on.

    You will learn why it is important to target different ethnic groups and what they all have in common. He says reaching out to different clientele is one of the main reasons why his various business ventures have rebounded quickly after the Covid -19 shut down. In addition, he talks about how to interact with individuals who may look or act different than you.

    These days, it is given that your organization will have employees and clientele from all cultural backgrounds. And knowing how to interact with them might set your business apart from your competitors.
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