In this episode, we delve into the perspectives of sponsors and exhibitors on events in general, and specifically, how Event Tech can help exhibitors have successful events.

Our guest in this episode is Brett Lonsdale, CEO of the UK and USA-based software company Lightning Tools, which has been exhibiting at events of various sizes for over 15 years. Throughout his career, Brett has collaborated with a diverse range of organizers, venues, booth builders, and tech providers, aiming to maximize the benefits for his company at these events.

We talk to Brett on several key topics, including:

- His experience as an exhibitor, highlighting what strategies are effective and which ones are not.
- Insights on booking a booth: optimal timing and using event tech to select the best booth location.
- The challenges of booth configuration and ordering, and how event tech can help exhibitors, organizers, venues, and booth builders work together as a team.
- Practical tips and creative ideas to make your booth stand out.
- The use of gamification at events to boost engagement between attendees and exhibitors, including an honest talk about which giveaways and gadgets are effective at the booth, and which are not.
- Strategies for preparing for lead retrieval to ensure the process is as seamless as possible.

Tune in and explore how exhibiting at events can be beneficial for everyone involved: organizers, exhibitors, and attendees alike!