Episodios

  • In-Ear Insights: Limitations of Generative Analytics

    In-Ear Insights: Limitations of Generative Analytics
    Jul 31 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of generative analytics, particularly for casual users. Discover why subject matter expertise is still essential for accurate data analysis, even with these powerful tools. Learn practical strategies for determining if a task is suitable for generative AI and how [...]Read More... from In-Ear Insights: Limitations of Generative Analytics
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  • In-Ear Insights: What is Generative Analytics?

    In-Ear Insights: What is Generative Analytics?
    Jul 24 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts [...]Read More... from In-Ear Insights: What is Generative Analytics?
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  • In-Ear Insights: CEO Perspective on Generative AI and the Future of Work

    In-Ear Insights: CEO Perspective on Generative AI and the Future of Work
    Jul 17 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the capabilities of generative AI are changing how executives think about building a team. Learn why simply cutting staff to save money is not a viable long-term strategy. Discover the questions you should ask to accurately assess your needs and [...]Read More... from In-Ear Insights: CEO Perspective on Generative AI and the Future of Work
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  • In-Ear Insights: Trust and Influencer Marketing Strategy

    In-Ear Insights: Trust and Influencer Marketing Strategy
    Jul 10 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not [...]Read More... from In-Ear Insights: Trust and Influencer Marketing Strategy
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  • In-Ear Insights: Generative AI for Non-Business Use Cases

    In-Ear Insights: Generative AI for Non-Business Use Cases
    Jul 3 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for non-business, fun tasks. You’ll discover how to leverage generative AI to solve everyday challenges like creating a recipe with specific ingredients or remembering what to pack for a trip. You’ll learn how to use AI to enhance [...]Read More... from In-Ear Insights: Generative AI for Non-Business Use Cases
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  • In-Ear Insights: Generative AI Data Management Best Practices

    In-Ear Insights: Generative AI Data Management Best Practices
    Jun 26 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of [...]Read More... from In-Ear Insights: Generative AI Data Management Best Practices
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  • In-Ear Insights: How to Use Generative AI in Sales

    In-Ear Insights: How to Use Generative AI in Sales
    Jun 19 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, [...]Read More... from In-Ear Insights: How to Use Generative AI in Sales
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  • In-Ear Insights: Generative AI and Professional Development

    In-Ear Insights: Generative AI and Professional Development
    Jun 12 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris [...]Read More... from In-Ear Insights: Generative AI and Professional Development
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