Episodes

  • In-Ear Insights: Introduction to Agile Marketing

    In-Ear Insights: Introduction to Agile Marketing
    May 8 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to [...]Read More... from In-Ear Insights: Introduction to Agile Marketing
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    Less than 1 minute
  • In-Ear Insights: What Are AI Ethics?

    In-Ear Insights: What Are AI Ethics?
    May 1 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI [...]Read More... from In-Ear Insights: What Are AI Ethics?
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    Less than 1 minute
  • In-Ear Insights: How to Build an AI Strategy

    In-Ear Insights: How to Build an AI Strategy
    Apr 24 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how [...]Read More... from In-Ear Insights: How to Build an AI Strategy
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    Less than 1 minute
  • In-Ear Insights: Prompt Development Life Cycle

    In-Ear Insights: Prompt Development Life Cycle
    Apr 17 2024
    In this week’s In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Watch the video here: Can’t see anything? Watch it on YouTube [...]Read More... from In-Ear Insights: Prompt Development Life Cycle
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    Less than 1 minute
  • In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

    In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models
    Apr 10 2024
    In this week’s In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you’re working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Watch the video here: Can’t [...]Read More... from In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models
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    Less than 1 minute
  • In-Ear Insights: AI, Empathy, and the Future of Work

    In-Ear Insights: AI, Empathy, and the Future of Work
    Mar 27 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society. You’ll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find [...]Read More... from In-Ear Insights: AI, Empathy, and the Future of Work
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    Less than 1 minute
  • In-Ear Insights: Generative AI Limitations in Marketing

    In-Ear Insights: Generative AI Limitations in Marketing
    Mar 20 2024
    In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the [...]Read More... from In-Ear Insights: Generative AI Limitations in Marketing
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    Less than 1 minute
  • In-Ear Insights: Predictive Analytics and Reducing Churn

    In-Ear Insights: Predictive Analytics and Reducing Churn
    Mar 13 2024
    In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. [...]Read More... from In-Ear Insights: Predictive Analytics and Reducing Churn
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    Less than 1 minute