In Good Company...

By: SHOUT & Co.
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  • Summary

  • We are for the small business. The startup. The side-hustle. The meaningful commercial pursuit of that thing that makes all the difference. We are for chasing the unicorn against the odds. We are lucky to do business with the people behind some amazing boutique and big brands playing a part in creating something awesome and leaving something rad behind too. This podcast aims to share their stories with you - the listener. Thanks for listening and for your good company.
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Episodes
  • S2 Ep8 - Reduce, Reuse, Recycle... content!

    S2 Ep8 - Reduce, Reuse, Recycle... content!
    Jul 12 2021
    Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use. And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one. But why is this the case? It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content. Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers. Learn more here: https://www.shoutandco.com/journal/reusecontent
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    14 mins
  • S2 Ep7 - Mother's Day Preparations

    S2 Ep7 - Mother's Day Preparations
    Apr 15 2021
    Regardless of whether you’re a service or product-based business, these tips will absolutely help you in the run up to the day. IDENTIFY YOUR TARGET MARKET: While mothers will be the end-users of your services or products, you need to consider who will be buying from you: will it be her children? Grandchildren? Partner? Or are you pitching it as a self-love kind of offer where she treats herself this year? It could very well be a combination of these groups - but ultimately, identifying who the key purchaser is in this equation is the first place to start before you launch any type of campaign. Read more here: https://www.shoutandco.com/journal/mothersdayprep
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    18 mins
  • S2 Ep6 - Pinterest Crash Course

    S2 Ep6 - Pinterest Crash Course
    Apr 3 2021
    Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services. For the full blog post - visit the following link: https://www.shoutandco.com/journal/pinterest
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    19 mins
Economics
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