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Inbound Back Office

By: Inbound Back Office
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  • Summary

  • We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
    Copyright Inbound Back Office
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Episodes
  • E463 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

    E463 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)
    Jul 19 2024
    Persuasion can have a huge impact on your sales.

    But how do you use persuasion without being sleazy or manipulative?

    Well, David Aaronson of Digital Inbound has the answer.

    As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.

    In this episode, you'll learn:
    • How the human brain works when it comes to making decisions
    • 7 principles to persuasion that you can use in marketing, sales, and everyday life
    • How to change your sales approach to be more persuasive

    You can find David at Digital Inbound and on LinkedIn.

    https://www.digitalinbound.com/influence

    If you liked this episode, please leave us a review on Apple Podcasts!
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    25 mins
  • E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

    E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)
    Jul 12 2024
    If you have an eCommerce business, are you marketing effectively?

    eCommerce marketing is a different animal than B2B marketing.

    So how do you know if you're doing it right?

    That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.

    In this episode, you'll learn:
    • What makes marketing for eCommerce businesses different
    • How to ensure your eCommerce is optimized for conversions
    • How to use paid ads for your eCommerce business
    • Best practices for email marketing for eCommerce businesses

    You can find Tifany at Tykio & Not to Die For and on LinkedIn

    If you liked this episode, please leave us a review on Apple Podcasts!
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    21 mins
  • E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

    E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)
    Jul 5 2024
    Are you a "profit first" agency?

    Well, maybe you shouldn't be...

    What if there was a better way to maximize your profits while putting other metrics first?

    On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.

    Garrett has a different take on structuring your P&L for every phase of your business.

    On this episode, you'll learn:
    • The first step to maximizing your profits
    • How to structure your P&L depending on your phase of business
    • The top performance benchmarks to track

    You can find Garrett at Directive Consulting and on socials:

    LinkedIn

    https://garrettmehrguth.com/

    If you liked this episode, please leave us a review on Apple Podcasts!
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    25 mins
Economics
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