As an indie author, you are also an entrepreneur. If you haven’t been in business before, you need a different mindset to be successful. In this episode, I talk about the Authorpreneur Mindset, which ones you need to look at and some ideas on how to change them.

Learn more about Book Doula Coaching and getting help writing your book.

Book: Tapping into Wealth by Margaret M. Lynch

Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com

Take the Clifton Strengths Test

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

As an indie author, you are also an entrepreneur. You are an authorpreneur! Learning the principles and practices common to online entrepreneurs can help your author business to succeed. In this episode, I talk about several of these principles you can apply to your author business.

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode, I explain what an imprint is and why you should have one. Your imprint is part of your branding. I include some discussion on your author brand and identity.

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Episode 17

As a writer, your creative output is valuable! Your intellectual property (or IP) can be a source for multiple streams of revenue. You need to protect and control your IP. Are you protecting yours? Discover ways you can in this episode.

Download your free IP Asset Inventory Excel worksheet template.

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Episode 16
In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best for you, your books, and your business goals.

0:00 This week’s episode
0:53 Welcome to the Podcast
1:56 What do Wide and Select mean?
4:27 Why Select - the Pros
8:02 Select Cons
13:10 Wide Cons
18:32 Wide Pros
21:47 Which should you choose?

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn how you can use your Human Design authority in choosing your next project or book idea to write, or to make any decision.

It may make more sense for you if you have your Human Design chart, or body graph. You can obtain your free chart at: HumanDesignHive.com.

0:00 This week’s episode
2:17 Welcome to the Podcast
3:06 Know Yourself to Succeed
4:38 What is Human Design?
7:59 My Human Design Background
9:00 Understanding Others & Your Characters
12:02 Using Our Human Design Authority
14:28 The Six Human Design Authorities
14:52 Spleen Authority
15:50 Sacral Authority
17:01 Emotional Authority
19:16 Ego Authority
19:45 Self-Directed or Inner Authority
21:40 Lunar Authority
23:06 Use Your Authority to Choose Your Project
24:33 How to Use Your Authority in Your Writing
28:00 Practice Using Your Authority
30:26 Conclusion




Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com

Book a Human Design Reading for Authors with me! Learn more at https://indieauthorbizguide.com/HD

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Episode 14
This is the fourth, and last, episode in our Financial Basics for Authors series. In this episode, I talk about knowing what your business owns, what it owes to others, and your owner equity. This information is shown on your balance sheet.

Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through them. https://indieauthorbizguide.com/resources/

0:00 This week’s episode
0:33 Welcome to the Podcast
1:36 The Balance Sheet
2:09 The importance of the Balance Sheet
3:32 The Balance Sheet sections
3:43 Assets
6:56 Liabilities
10:41 Equity
12:09 What a Healthy Business looks like
12:22 An unhealthy business’ Balance Sheet
12:53 Resources to help you

Find out more about how I can help you with your author business with Author Business Coaching

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

Episode 13:  This is the third episode in our Financial Basics for Authors series. In this episode, I talk about tracking your money coming-in and going out. This is shown on your income statement, also called your profit and loss.

 Download a sample financial statement (both the Income Statement and Balance Sheet) to look at while I walk you through them.  https://indieauthorbizguide.com/resources/

Show Notes:

0:00 This week’s episode
0:31 Welcome to the Podcast
1:35 How to track money-in and money-out
2:28 What is the Income Statement?
4:08 The Income Statement sections
4:26 Revenue Section
6:51 Cost of Sales Section
9:10 Gross Profit Calculation
10:02 Gen & Admin Expense Section
10:20 Marketing Expenses
11:06 General Admin Expenses
12:38 Net Profit Calculation
14:15 Types of data found in Income Statement
17:37 Resource: Business and Accounting for Authors Book
18:16 Author Business Coaching
19:15 What’s on the Next Episode


Find out more about how I can help you with your author business with Author Business Coaching: https://indieauthorbizguide.com/abc/

Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

Learn more about Micro Coaching

To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

Get your free Indie Business Checklist
Check out my fantasy books
Learn more about, and purchase the book: Business and Accounting for Authors

Support the show, buy me a coffee!

Connect with me!
LinkedIn: tora-moon-author-bizguide
Facebook: indieauthorbizguide
Instagram: @toramoonindiebiz


Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com