Episodes

  • S2 Ep9: Mistakes Destinations Make in Influencer Marketing with Beth Ridgeway

    S2 Ep9: Mistakes Destinations Make in Influencer Marketing with Beth Ridgeway
    Aug 10 2022
    As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ridgeway from the Hunstville Madison County CVB to give specific examples of how you should and shouldn’t work with influencers as a DMO.
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    24 mins
  • S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers

    S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers
    Jul 27 2022
    If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided.
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    About Relic 
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    13 mins
  • S2 Ep7: Debunking Myths About Influencers

    S2 Ep7: Debunking Myths About Influencers
    Jul 13 2022
    Like with a lot of professions, there can be some misconceptions about working with influencers. On this episode of Influencer Marketing for Destinations, Melea and Carri debunk some of the most well-known myths about influencers like "influencer marketing is too costly" and "influencer marketing is only for bigger brands".

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    NEW! Transcripts 

    About Relic 
    www.relicagency.com 
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    15 mins
  • S2 Ep6: Matching Influencers with Brands

    S2 Ep6: Matching Influencers with Brands
    Jun 22 2022
    On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different influencers use to match up with different brands and how that process works.

    Follow Wisalli on Instagram

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    NEW! Transcripts

    About Relic
    www.relicagency.com
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    29 mins
  • S2 Ep5: Making Money on YouTube

    S2 Ep5: Making Money on YouTube
    Jun 8 2022
    On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some important insights on how you can get started.

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    About Relic
    www.relicagency.com
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    20 mins
  • S2 Ep4: Social Media Monetization

    S2 Ep4: Social Media Monetization
    May 25 2022
    On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your social media.

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    About Relic
    www.relicagency.com
    Facebook
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    21 mins
  • S2 Ep3: Jess Darrington on Making Money on Social Media as an Influencer

    S2 Ep3: Jess Darrington on Making Money on Social Media as an Influencer
    May 11 2022
    On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you as an influencer.

    Follow Influencer Marketing for Destinations on Social Media!
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    About Relic
    www.relicagency.com
    Facebook
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    17 mins
  • S2 Ep2: Influencer vs. Creator — What's The Difference?

    S2 Ep2: Influencer vs. Creator — What's The Difference?
    Apr 27 2022
    Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose one instead of the other.

    Articles Referenced:
    Sprout Social - Digital creators vs. influencers: What’s the difference?
    Neil Patel - What’s the Difference Between a Content Creator and an Influencer?

    Follow Influencer Marketing for Destinations on Social Media!
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    About Relic
    www.relicagency.com
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    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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    17 mins