Mark Friedenthal is the Founder and CEO of Tolerisk, a company revolutionizing risk tolerance assessment technology for investment advisors. With a rich background that includes risk management roles at Citigroup, Cendant, and GE Capital and experience as an analyst with the Federal Reserve, Mark has the perfect amalgamation of insights to lead in the financial technology space. He is the Founder and President of Friedenthal Financial, an RIA firm in Marlton, New Jersey. Mark has been published in numerous publications, including Reuters, Financial Advisor, Financial Planning, Investment News, and many others.

Balancing risk tolerance with investment decisions can often feel like a high-wire act in the financial world. But what if there was a way to reconcile the personality-driven aspects of risk with the challenging numbers of financial capacity? Could technology hold the key to understanding and effectively communicating this balance to ensure customer success?

Financial guru, math nerd, and entrepreneur Mark Friedenthal discuss the intersection of customer service, business growth, and risk management in the financial advisory sector. He shares the inspiration behind Tolerisk and how his platform empowers financial advisors, helping them to assess and articulate their clients' willingness and ability to take on investment risk, thereby driving better decision-making and business growth. Drawing from his rich background, including his early career role at the Federal Reserve, Mark stresses the importance of integrating financial data in risk assessment to create a tailored customer experience.

In this episode of The Customer Wins, Richard Walker interviews Mark Friedenthal, Founder and CEO of Tolerisk, about innovating financial risk assessment. Mark talks about the philosophy behind Tolerisk, the need for considering both willingness and ability when assessing risk tolerance, the challenges of matching clients’ needs with suitable risk levels, and the potential advances in customer experience with artificial intelligence.