For the final bonus episode Kelly and Tobie interview Jose Maldonado, the Chief Marketing Officer at PeopleForBikes. They discuss the most recent participation data on the outdoors and cycling. What do these numbers mean for suppliers and retailers, and what opportunities are there for the future?

Join Kelly and Tobie for the penultimate bonus episode of Inside the Outdoors, where they chat with Matthew Tucker, Director of Client Development in Sports Equipment at Circana, the premier source for retail and participation data in the outdoor industry. We’ll chat through the early indicators of positive changes unfolding in 2024 and explore the rise of casual participants, their purchasing patterns, and how they differ from pre-pandemic consumers. And on top of the data takeaways, we have a few laughs along the way as well.

Kelly and Tobie continue their conversation with Ryan Birkicht, Director of Communications at PeopleForBikes. They delve deeper into how the Outdoor Industry Association and PeopleForBikes are evolving as trade associations, making it easier for their members, non-members and bike-curious parties to access and utilize data to grow their business.

Sign up for PeopleForBikes’ “The Break”: https://www.peopleforbikes.org/take-action/the-break-signup?eid=132908

Sign up for OIA’s “The Outdoors”: https://outdoorindustry.org/outdoorist

Browse the PeopleForBikes Resource Marketplace: https://resources.peopleforbikes.org/