Episodes

  • How DigitalOcean can scale with community, social proof, and increasing ARPU
    Sep 1 2022

    In this episode, we look at how Digital Ocean - a cloud hosting solution for SaaS - can scale with community, social proof, and increasing ARPU

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    24 mins
  • How Chili Piper could scale their business with demand gen, email marketing, and strategic positioning
    Aug 19 2022

    In this episode, we look at how Chili Piper - an inbound lead conversion and scheduling app - could scale with demand gen, email marketing, and strategic positioning.

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    30 mins
  • How Upguard could scale their business with demand gen, SEO and PPC
    Jun 2 2022

    In this episode we look at how Upguard – a risk and surface attack management software – could scale with demand gen, SEO and paid media

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.



    Show more Show less
    28 mins
  • How Almanac could scale their business with demand gen and paid media
    May 26 2022

    In this episode we look at how Almanac – a collaborative document editor – could scale with demand gen and paid media

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.


    Show more Show less
    30 mins
  • How Cord could scale their business with demand gen and SEO
    May 12 2022

    In this episode we look at how Cord – a tool for adding multiplayer functionality to SaaS products – could scale with Demand Gen and SEO

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    31 mins
  • How DataDome could scale their business with demand gen
    Mar 31 2022

    In this episode we look at how DataDome – a bot protection platform – could scale its free trial and demo model with Demand Gen

    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    31 mins
  • How Plannit could scale their business with demand gen and paid media
    Mar 24 2022

    In this episode we look at how Plannit – a home service management platform – could scale its free trial model with Demand Gen and paid media

    • Plannit's website
    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    22 mins
  • How SALESManago could scale their business with demand gen and paid media
    Mar 18 2022

    In this episode we look at how SALESManago – a customer data platform platform – could scale its free trial and demo model with Demand Gen and paid media

    • SALESManago website
    • Claim your free SaaS Scale session
    • SaaS Positioning Canvas tool
    • Authority Architecture framework

    ===

    Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

    If you enjoyed this episode, you can do the following things right away:

    1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
    Show more Show less
    25 mins