You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!"

(Well. It’s me, hi. I’m doing it again).

Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return."

You *want* to reach millions with your message.

You *want* a bingeworthy show that people rave about with their friends.

And it sure would be nice to convert at least some of your listeners to clients and customers, wouldn't it?

If you’re like, ummm DUH, YES then pay close attention because you’re about to learn how to drive more conversions from your podcast by learning how to communicate in a way that makes your listener pay attention while creating desire and demand for whatever program, product, or service you offer.

My friend and mentor Brandon Lucero is a fellow top podcaster and a master at the art of persuasive communication, and I asked him to join us inside this bonus episode to show you the biggest reasons why your listeners aren’t converting to clients — and how to fix these once and for all.

Ready to get more listeners saying “OMG, you’re in my head” and “How can I work with you?!” Hit play and let’s dive in.

Episode Links:

• The New Generation Entrepreneur Podcast with Brandon Lucero
• Follow Brandon on Instagram

Other Episodes You’ll Enjoy:

• EP 238 | 4 Powerful Techniques to Keep Listeners Engaged Throughout Every Episode
• EP 159 | 3 Surprising Content Mistakes that Are Costing You Clients

→ This episode was recorded on the Deity VO-7U

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Ready to launch + grow your Top 100 podcast? Book a free strategy call

NEW! Live Workshop: Insider Secrets to a Top 100 Podcast

Connect with Courtney: Website | Instagram | Linked In

If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.

The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.

But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).

If you want to become a top podcast host, you need to learn how to speak your listener’s language. This is why I invited top podcaster and communications expert Brandon Lucero to join me in this episode to show you four powerful ways you can hook your listeners in, keep them engaged, and drive more conversions from your podcast.

[SPOILER ALERT] these four techniques will allow you to stop creating episodes that blend in with others, make listeners rave about your content, keep listeners coming back again and again to binge your episodes, and raise their hands asking how to work with you.

If you don’t want that, don’t listen. But if you’re ready to learn how, hit play and let’s dive in.

Episode Links:

The New Generation Entrepreneur Podcast with Brandon Lucero

Follow Brandon on Instagram

Other Episodes You’ll Enjoy:

EP 236 | Steal My High-Converting Episode Framework

→ This episode was recorded on the Deity VO-7U

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Ready to launch + grow your Top 100 podcast? Book a free strategy call

NEW! Live Workshop: Insider Secrets to a Top 100 Podcast

Connect with Courtney: Website | Instagram | Linked In

Have a question you want me to answer? Shoot me a text!

"Do I really need a podcast editor? Or can I get by with one of those AI editing tools and call it a day?"

This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic.

But if you're a business owner who podcasts (or if you're someone who wants to turn your podcast into a business) there are some pros and cons you need to consider.

I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode, because he's helped over 12,500 entrepreneurs learn how to do more in less time — not by managing time, but by thinking about it differently.

We're breaking down what you need think about as the CEO of your business (and your podcast) so that you can best answer this question based on your current stage in business, size of your team, unique business goals, and goals for your podcast.

Ready to learn if editing your podcast is the best use of your time and energy during this stage of your podcasting journey? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.

NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast

Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

Connect with Courtney: Website | Instagram | Linked In

The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this:

"No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!"

I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it's ridiculously frustrating to spend hours creating every episode only to have listeners tell you they love your show (but never ask how to work with you).

After spending over 500+ hours studying what separates successful podcasts from the ones that fail (and helping 60+ business owners launch a Top 100 podcast that turns listeners into high-ticket clients), I've found there are three reasons why this happens...

And inside this episode, I'm breaking down you're struggling to convert your listeners to leads from your podcast and show you how to create real desire and demand for whatever it is you offer... without having to give away everything you teach for free.

Ready to find out why you're not converting as many listeners as you want to be and fix this problem once and for all? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Ready to launch + grow your Top 100 podcast? Book a free strategy call

NEW! Live Workshop: Insider Secrets to a Top 100 Podcast

Connect with Courtney: Website | Instagram | Linked In

Ever wonder whether you should offer subscription-based bonus content on your podcast? Well, you're not alone.

Sure, it has the potential to create a new income stream and provide even more value to your most engaged listeners — but it can sometimes be tough to tell if it's something your podcast will *actually* benefit from or if it's just another shiny object.

In this episode of Listener Q +A, we're breaking down the pros and cons of subscription-based podcast content so you can decide if it's right for your podcast.

I'll give you the answers you can't find on Google to questions like:

→ "How do paid podcast subscriptions actually work?"
→ "What are the pros and cons of offering paid podcast subscriptions?"
→ "Will offering a paid podcast subscription help me increase listener engagement?"
→ "Do paid podcast subscriptions count toward (or take away from) my total podcast downloads?"
→ "How much can I ~really~ make from offering a paid podcast subscription?"

...and more... Ready to find out if offering your listeners a paid podcast subscription is right for your podcast? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Ready to launch + grow your Top 100 podcast? Book a free strategy call

NEW! Live Workshop: Insider Secrets to a Top 100 Podcast

Connect with Courtney: Website | Instagram | Linked In

Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button.

If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve.

So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn't prevent you from sharing your message.

I've got renowned mindset expert and accomplished podcaster Lucy Liu in the studio with me to unpack the common, but often unacknowledged mental obstacles that we face as podcasters.

Whether it's the fear of putting yourself out there or the persistent doubts that creep in during recording sessions, we'll equip you with the tools to navigate these challenges head-on.

Ready to unlock the full potential of your podcast and hone your ability to influence people and create meaningful change in the world with your voice? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Ready to launch + grow your Top 100 podcast? Book a free strategy call

NEW! Live Workshop: Insider Secrets to a Top 100 Podcast

Connect with Courtney: Website | Instagram | Linked In

Have a question you want me to answer? Shoot me a text!

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.

NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast

Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

Connect with Courtney: Website | Instagram | Linked In

Have a question you want me to answer? Shoot me a text!

You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.

In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.

But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive apps or video editing services... at the expense of all the other things you need to do in your business (you know, like sales and client delivery).

What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).

So if you're over-posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — this episode is for you.

I'm breaking down three reasons your content repurposing efforts are falling flat. Plus you'll learn three uncommon strategies the pros use to create viral podcast content that commands attention and gets people excited to listen to your show.

Ready to ditch the guesswork and hit "post" knowing your content will be effective? Hit play and let's dive in.

→ This episode was recorded on the Deity VO-7U

Liked this episode? Share it and tag me @thecourtneyelmer

Love the show? Leave a review and let us know

Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.

NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast

Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

Connect with Courtney: Website | Instagram | Linked In