Episodes

  • EP 90: It’s not your AI model, it’s what you do with it.
    Aug 27 2024

    When the Gen AI market is cluttered with overpromising tool providers, prompt slingers, and sensational media headlines, it’s easy to miss the fundamental truth about how AI is changing what we do everyday. In reality, we’ve already reached the AI Productivity Tipping Point without most realizing its even here.

    Join XPROMOS co-founders Shari Nomady and Yvette Brown as they deconstruct how knowledge workers need to leverage the LLMs already here, and why it's critical to follow a methodical framework like the one presented in this episode to skilling up on Gen AI.

    Companies are already reporting massive (333%) gains in productivity across teams and functional units after training. We are seeing ROI in week one.

    Get upskilling now or discover more about how to skill up your team at ⁠xpromos.com/ai⁠.


    Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

    Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

    Music promoted by https://www.chosic.com/free-music/all/


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    11 mins
  • EP 89: Is "Wait and See" the Right Move with Gen AI?
    Aug 22 2024

    Jumping in too early on any innovation is fraught with risk. So what about generative AI? In this episode of Instant X-pertise: Marketing, XPROMOS’ Co-Founders Shari Nomady and Yvette Brown break down the adoption risks of GAI within the context of the Trend Model and explore the pros and cons of early adopters vs laggards.

    Discover more about how to skill up on AI at xpromos.com/ai



    Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

    Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

    Music promoted by https://www.chosic.com/free-music/all/


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    14 mins
  • EP 88: How to Build Your AI Foundation with Intention to Drive ROI
    Aug 15 2024

    “We are all using AI for some tasks, but no one is using it intentionally and purposefully,” lamented a client recently. You can drive ROI and 1000X productivity gains when you have a foundational understanding of how to make that happen. Listen in as XPROMOS Co-Founders Shari and Yvette reveal what that Simple AI Framework looks like. Discover how you and your team can build your foundations in 90 days by visiting xpromos.com.

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    22 mins
  • EP 87: AI-- Skill Up or Give Up? Is This For Real?
    Aug 12 2024

    Welcome to Episode 87 of Instant Expertise: Marketing! This week, we tackle the crucial question of how crucial is it for knowledge workers to skill up on AI. Spoiler alert: Yvette Brown and Shari Nomady, co-founders of XPROMOS, reveal why now is the moment to embrace AI. With Yvette's visionary approach and Shari's pragmatic insights, they break down the urgency of AI training and the potential risks of falling behind. Discover how mastering AI can revolutionize your career and give you an unbeatable edge in the job market. Don't miss their candid conversation and game-changing advice. Join us and be part of the AI revolution! Visit xpromos.com to register for the next LIVE AI for Work NanoSummit. Don't forget to like and subscribe!

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    17 mins
  • EP 86: Summarizing AI Today: Terrifying and Exhilarating
    Jul 31 2024

    AI is everywhere, and the hype is real. From small pilot programs to everyday tools, AI is transforming the way we work and live. Yet, too many professionals, especially knowledge workers, are only dabbling when they should be diving in. Join Yvette Brown and Shari Nomady, co-founders of XPROMOS, as they unravel the exhilarating and terrifying aspects of AI. Learn how generative AI like ChatGPT can unleash your superpower and revolutionize your role, team, and organization. Discover the facts and figures behind the AI revolution, and why upskilling in AI is no longer optional. Plus, hear about our exciting collaboration with Simple Academy to bring best-in-class AI training to organizations of all sizes. Ready to transform your career, team, and organization with AI? Don't miss our free one-hour training overview. Register now at xpromos.com. Subscribe for more insights and stay ahead in the AI game!

    Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

    Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

    Music promoted by https://www.chosic.com/free-music/all/


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    14 mins
  • EP 85: AI Expertise from Detective Liz Danvers
    Feb 21 2024

    Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country.

    You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts.

    If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM

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    20 mins
  • EP 84: Myth-Busted: The Unexpected Impact of Short-Term Tactics on Brand Identity
    Feb 7 2024

    Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?

    Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.

    Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.

    Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand.


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    20 mins
  • EP 83: Million-Dollar Signature Offers Secrets Revealed
    Jan 31 2024

    Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch.

    Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com


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    14 mins